who did not believe in his policy had better stop the magazine
at once. But he reminded them that no solution of any question was ever
reached by running away from it. This question had to be faced some
time, and now was as good a time as any.
Thousands of subscriptions were stopped; advertisements gave notice that
they would cancel their accounts; the greatest pressure was placed upon
Mr. Curtis to order his editor to cease, and Bok had the grim experience
of seeing his magazine, hitherto proclaimed all over the land as a model
advocate of the virtues, refused admittance into thousands of homes, and
saw his own friends tear the offending pages out of the periodical
before it was allowed to find a place on their home-tables.
But The Journal kept steadily on. Number after number contained some
article on the subject, and finally such men and women as Jane Addams,
Cardinal Gibbons, Margaret Deland, Henry van Dyke, President Eliot, the
Bishop of London, braved the public storm, came to Bok's aid, and wrote
articles for his magazine heartily backing up his lonely fight.
The public, seeing this array of distinguished opinion expressing
itself, began to wonder "whether there might not be something in what
Bok was saying, after all." At the end of eighteen months, inquiries
began to take the place of protests; and Bok knew then that the fight
was won. He employed two experts, one man and one woman, to answer the
inquiries, and he had published a series of little books, each written
by a different author on a different aspect of the question.
This series was known as The Edward Bok Books. They sold for twenty-five
cents each, without profit to either editor or publisher. The series
sold into the tens of thousands. Information was, therefore, to be had,
in authoritative form, enabling every parent to tell the story to his or
her child. Bok now insisted that every parent should do this, and
announced that he intended to keep at the subject until the parents did.
He explained that the magazine had lost about seventy-five thousand
subscribers, and that it might just as well lose some more; but that the
insistence should go on.
Slowly but surely the subject became a debatable one. Where, when Bok
began, the leading prophylactic society in New York could not secure
five speaking dates for its single lecturer during a session, it was now
put to it to find open dates for over ten speakers. Mothers' clubs,
women's clubs, and or
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