rough The Ladies' Home Journal, two
hundred and forty-eight thousand cans of condensed milk, seventy-two
thousand cans of pork and beans, five thousand cans of infants' prepared
food, eighty thousand cans of beef soup, and nearly four thousand
bushels of wheat, purchased with the money donated by the magazine
readers.
On the coming of the coal question, the magazine immediately reflected
the findings and recommendations of the Fuel Administration, and Doctor
H. A. Garfield, as fuel administrator, placed the material of his Bureau
at the disposal of the magazine's Washington editor.
The Committee on Public Information now sought the magazine for the
issuance of a series of official announcements explanatory of matters to
women.
When the "meatless" and the "wheatless" days were inaugurated, the women
of America found that the magazine had anticipated their coming; and the
issue appearing on the first of these days, as publicly announced by the
Food Administration, presented pages of substitutes in full colors.
Of course, miscellaneous articles on the war there were, without number.
Before the war was ended, the magazine did send a representative to the
front in Catherine Van Dyke, who did most effective work for the
magazine in articles of a general nature. The full-page battle pictures,
painted from data furnished by those who took actual part, were
universally commended and exhausted even the largest editions that could
be printed. A source of continual astonishment was the number of copies
of the magazine found among the boys in France; it became the third in
the official War Department list of the most desired American
periodicals, evidently representing a tie between the boys and their
home folks. But all these "war" features, while appreciated and
desirable, were, after all, but a side-issue to the more practical
economic work of the magazine. It was in this service that the magazine
excelled, it was for this reason that the women at home so eagerly
bought it, and that it was impossible to supply each month the editions
called for by the extraordinary demand.
Considering the difficulties to be surmounted, due to the advance
preparation of material, and considering that, at the best, most of its
advance information, even by the highest authorities, could only be in
the nature of surmise, the comprehensive manner in which The Ladies'
Home Journal covered every activity of women during the Great War, will
al
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