303
III--THE REMEDY 331
IV--RESULTS OF SCIENTIFIC EMPLOYMENT 345
V--IDEAL EMPLOYMENT CONDITIONS 359

PART THREE--ANALYZING CHARACTER IN PERSUASION

I--THE PSYCHOLOGY OF PERSUASION 367
II--SECURING FAVORABLE ATTENTION 383
III--AROUSING INTEREST AND CREATING DESIRE 391
IV--INDUCING DECISION AND ACTION 401
V--EFFICIENT AND SATISFACTORY SERVICE 413

PART FOUR--PRINCIPLES AND PRACTICE OF CHARACTER ANALYSIS

I--THE SCIENTIFIC BASIS OF CHARACTER ANALYSIS 429
II--HOW TO LEARN AND APPLY THE SCIENCE OF CHARACTER ANALYSIS 443
III--USES OF CHARACTER ANALYSIS 453

APPENDIX

REQUIREMENTS OF THE PRINCIPAL VOCATIONS 465

ILLUSTRATIONS

FIG. PAGE

1. Jacob A Riis 53
2. Dr. Booker T. Washington 54
3. James H. Collins 55
4. H.G. Wells 56
5. Henry Ford 57
6. Hugo de Vries 58
7. Dr. Henry Van Dyke 59
8. Dr. Beverly T. Galloway 60
9. Richard Mansfield 125
10. Hon. A.L. Cutting (front) 126
11. Hon. A.L. Cutting (profile) 127
12. Chief Justice Melville Fuller 128
13. Frank A. Vanderlip 129
14. Hon. Joseph P. Folk 130
15. Hon. Nelson W. Aldrich 131
16. Well-Developed Base of Brain 132
17. Beaumont, Aviator 149
18. Lincoln Beachey 150
19. Col. George W. Goethals 151
20. Field Marshal von Hindenberg 152
21. Rear Admiral Frank E. Beatty 153
22. William Lloyd Garrison 154
23. Samuel Rea 155
24. Lon Wescott Beck 156
25. "Sydney Williams" (front) 197
26. "Sydney Williams" (profile) 198
27. Prof. Adolph von Menzel 19