at we mean the same price to
all who purchase the same quantity or the same amount in a given time.

The more elastic and variable your prices, the more ingenuity required
to keep these cut prices from getting into the hands of your customers.
This matter of cutting prices causes no end of worry. In proportion as
you indulge in cutting prices, so in proportion you will receive an
increased number of cut price offers.

Let it be known that your prices are subject to reduction at the hands
of a smooth buyer, and the news will travel fast.

Let it be known that you don't cut prices, and that news will gain
currency in the trade, and you will not have cut prices offered you.

There is something in the matter of selling beyond dollars and cents,
and that is dollars and sense.

Remember this, when you sell goods you are also selling reputation. If
your goods are bad your reputation will be bad too. You can't have a
good reputation and sell bad goods and make a permanent success.

Remember, every sale you make is an advertisement.

Remember, you can take advantage of the buyer once or twice, but if you
want to hold his trade you must be fair with him.

Smooth tactics that bring in present money react and lose trade for you
later on.

Vacations

Every man owes it to himself and to his family to take a vacation each
year.

Vacate means to get out or away from, and if you take your so called
vacation by a trip to another city and spend your time in the whirl of
industry, you are not helping yourself, you are not taking a vacation.
Neither are you resting your mind and body if you go to a swell summer
resort where white duck trousers in the day and full dress in the
evening is the rule.

The real vacation you get is when you take yourself away from the
business marts of trade, and go to a place where you can get your feet
on good old mother earth. Go where fences are unknown, where there are
no "keep off the grass" signs, climb the hills, walk through the
forests, fill your lungs with good ozone, say to yourself "all these
beautiful things are mine."

Nature has arranged it so that the poorest man in the world can get the
most priceless things as easily as the multi-millionaire. The four most
precious things in the world are good air, good food, good water and
good health. Money cannot buy any one of these things. The man with
millions cannot get any better air, or more nourishing food, or purer
water, or