no reason
for doubting my ability to reach, with my interesting paper, at least
three or four thousand, in the end. That was felt to be a very moderate
calculation indeed. Then, when I turned my eyes over our vast country,
with its millions and millions of intelligent, enlightened, reading and
prosperous people, I felt that even to admit a doubt of success was a
weakness for which I ought to be ashamed. And I wondered why, with such
a harvest to reap, twenty such enterprises to one were not started.
While in this sanguine state, an individual who had been for thirty
years a publisher and editor, prompted, as he said, by a sincere
interest in my welfare, called to see me in order to give me the
benefit of his experience. He asked me to state my views of the
enterprise upon which I was about entering, which I did in glowing
terms.
"Very well, Mr. Jones," said he, after I was done, "you base your
calculations on three thousand subscribers?"
"I do," was my answer.
"From which number you expect to receive six thousand dollars."
"Certainly; the price of the paper is to be two dollars."
"I doubt, my young friend, very much, whether you will receive four
thousand dollars from three thousand subscribers, if you should have
that number. Nay, if you get three thousand during the year, you may be
very thankful."
"Preposterous!" said I.
"No; not by any means. I have been over this ground before you, and
know pretty much what kind of harvest it yields."
"But," said I, "it is not my intention to throw the paper into every
man's house, whether he wants it or not. I will only take good
subscribers."
"You would call Mr. B----, over the way, a good subscriber, I presume?"
"Oh yes!" I replied, "I would very much like to have a few thousand
like him."
"And Mr. Y----, his next-door neighbour?"
"Yes--he is good, of course."
"That is, able to pay."
"And willing."
"I happen to know, my young friend, that neither of those men will pay
a subscription to any thing if they can help it."
"Not to a work to which they have regularly subscribed?"
"No."
"That is as much as to say that they are dishonest men."
"You can say that or any thing else you please; I only give you the
information for your own government. You will find a good many like
them. Somehow or other, people seem to have a great aversion to paying
newspaper bills. I don't know how it is, but such is the fact. And if
you will take the advice
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