tart. Each
copy circulated among those would bring from one to a dozen new
subscribers. I regretted exceedingly that the type of the first form of
the paper had been distributed. Had this not been the case, I would
have ordered an additional thousand to be added to the three thousand
with which I commenced my enterprise.

Saturday was the regular publication day of the paper, but I issued it
on the preceding Wednesday. That is, served it to my two hundred
subscribers and had it distributed to the daily press. With what
eagerness did I look over the papers on Thursday morning, to see the
glowing notices of my beautiful "Gazette and Reflex." I opened the
first one that came to hand, glanced down column after column, but not
a word about me or mine was there! A keener sense of disappointment I
have never experienced. I took up another, and the first words that met
my eyes were:

"We have received the first number of a new weekly paper started in
this city, entitled the 'Literary Gazette and Weekly Reflex.' It is
neat, and appears to be conducted with ability. It will, no doubt,
receive a good share of patronage."

I threw aside the paper with an angry exclamation, and forthwith set
the editor down as a jealous churl. In one or two other newspapers I
found more extended and better notices; but they all fell so far short
of the real merits of my bantling, that I was sadly vexed and
disheartened. To have my advent announced so coldly and ungraciously,
hurt me exceedingly. Still, I expected the mere announcement to bring a
crowd of subscribers to my office; but, alas! only three presented
themselves during the day. Generously enough, they paid down for the
paper in advance, thus giving me six dollars, the first income from my
new enterprise and the earnest of thousands that were soon to begin
pouring in like a never-failing stream.

My friends called one after another, to congratulate me on the
beautiful appearance of my paper, and to predict, for my encouragement,
its widely extended popularity. I believed all they said, and more. But
for all this, by the time the second number made its appearance, my
list had only increased one hundred. Still, on reflection, this
appeared very good, for at the rate of a hundred a week, I would have
five thousand in a year.

"Why don't you employ canvassers?" inquired one. "There are hundreds in
the city who will take the paper if it is only presented to them."

Acting on this hint, I