27.44 27.78 28.13 28.48 28.85 29.22 29.61 30.00
23 28.06 28.38 28.75 29.11 29.48 29.86 30.26 30.67
23-1/2 28.66 29.00 29.38 29.76 30.12 30.51 30.92 31.33
24 29.27 29.62 30.00 30.38 30.77 31.17 31.58 32.00
24-1/2 29.88 30.24 30.63 31.02 31.41 31.81 32.24 32.67
25 30.49 30.86 31.25 31.65 32.05 32.47 32.90 33.33

NOTE, FOR EXAMPLE: Coffee costing 13.50 per 100 pounds
(see first column), to realize 17% _on sales_, must bring
16.27; which really represents 21% _on cost_

Friends of package coffees point to the saving in time in handling in
the store; to the fact that the contents of a package are not
contaminated by odors or dirt; that the blends are prepared by experts
and are always uniform; that the coffee is always properly roasted; and,
in the case of package ground coffee, properly ground; that the brand
names are widely and consistently advertised; and that the retailer has
the benefit of the packer's co-operation in building up sales campaigns,
by means of booklets and local advertising.

_Various Types of Coffee Containers_

Five types of containers are used for packing coffee, namely, cardboard
cartons, paper bags, fiber or paper cans, tin cans, and composite (tin
and fiber) cans and packages. Fiber packages include paraffin-lined as
well as those that have been chemically treated with other water-proof
and flavor-retaining substances.

The carton is popular, because it takes up less room in storage and in
shipment to the packing plant, and also because the label can be printed
directly on the package. Another economy feature is its adaptability to
the automatic packaging machine, which transforms it from a flat sheet
into a wrapped and sealed package of coffee. Moisture-proof and
flavor-retaining inner liners and outside wrappers are generally used to
prevent rapid deterioration of the coffee's strength and aroma.

Paper bags are the least expensive containers to be obtained; and when
lined with foil or prepared paper, they are considered to be
satisfactory. Like the carton, the label can be printed directly on the
bag. They also lend themselves to close packing in shipping cases.

Another popular type of container is the paper, or fiber, can which is
made of fiber board with a slip cover. Fiber cans are also made with
tin tops and bottoms, the metal parts supplying a measure of rigidity to
the package. These composite packa