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end. But coffees which vary greatly in moisture-content, in flinty or spongy nature, and in various other characteristics, will puzzle the operator until he establishes a personal acquaintance with them in various combinations in repeated roasting operations. The roasterman therefore must be able to observe closely, to draw sensible conclusions, and to remember what he learns. Roasting coffee is work of a sort which anybody can do, which a few people can do really well, and no one so well but that further improvement is possible. There is no absolute standard of what the best roasting results are. Some dealers want the coffee beans swelled up to the bursting point, while others would object to so showy a development. Some care nothing at all about appearance as compared with cup value, while others insist on a bright style even at some sacrifice of quality. Business judgment must decide what goods can be sold most profitably. The loss of coffee in weight in the roasting operation, or shrinkage as it is called, is a matter which offers opportunities for false claims of advantage in roasting processes. Anybody can see that if just as good roasted coffee could be produced with a lessened shrinkage there would be a chance for a decided increase in profits. It is a sort of finding-money proposition which always turns out to be too good to be true. The purpose of roasting coffee is to produce an article entirely different from green coffee, which is accomplished mainly by driving out moisture. If coffee is roasted thoroughly, inside as well as outside, so as to give the greatest roasted coffee value, it must sustain a proper loss in weight which there is no legitimate way to avoid. The amount of shrinkage varies a great deal with the kind of coffee and its age, also with the kind of roasting desired. Adding a little water to the coffee at the end of the operation has the advantage of checking the roast at the desired point and helping to swell and brighten the coffee, but it is a practice which is sometimes abused by soaking the coffee with water so as to reduce the shrinkage. This is done either dishonestly, to steal coffee which belongs to somebody else, or foolishly; for the heavier coffee has a lessened cup value which more than
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