FREE BOOKS

Author's List




PREV.   NEXT  
|<   60   61   62   63   64   65   66   67   68   69   70   71   72   73   74   75   76   77   78   79   80   81   82   83   84  
85   86   87   88   89   90   91   92   93   94   95   96   >>  
which they were sowing so lavishly upon the outgoing waters should return in good brown loaves. Indeed, these were likely to be needed presently, for they were economizing at every point, and the dairy lunch and cheap table-d'hote places served most frequently their needs. There were no more go-as-you-please dinners, and those of the past were remembered with fondness and referred to with respect. It may have been that this system of diet resulted in clearer mental vision, or it may have been that Perner's early business training really manifested itself feebly at last, and set him to thinking logically. Whatever it was, he suddenly came out of his den into the studio, one afternoon, looking rather pale and startled. He had been through a hard day with printers and engravers, as well as voracious collectors, whose bills had an almost universal habit of error on the wrong side. The others knew the conditions and did not suspect anything unusual when he flung himself down on the Turkish couch and stared up at the skylight. Then at last he said: "Boys, it's a failure. It won't work!" The others looked around quickly. "What is it? What's a failure?" They spoke together. "The 'cash for names'; it's a fallacy." "How? Why? Won't they do it?" This from Van Dorn. "Oh, yes; _they_ may, and will, probably; but _we_ won't!" "Oh, pshaw! Perny, what are you talking about?" Van Dorn was becoming a little impatient--it was his scheme. Perner rose to a sitting position on the couch. "Why, look!" said he. "We send the paper free for two weeks to each of the twenty names sent by each subscriber. That's forty papers free for every subscriber that comes." "Of course," admitted Livingstone; "but some of those twenty names--most of them--will subscribe." "Certainly; and each one that does so will send twenty more names, which means forty more free papers--forty papers besides the fifty-two they are to receive afterward, or ninety-two papers in all. Ninety-two papers will cost us, mailed, something like seventy-five cents; the premium will cost us at least fifty cents more, even where we charge for postage and packing. Then there is the twenty-five cents cash we pay to the sender of names. Total, one dollar and fifty cents outlay, for which we receive one dollar cash in return." Perner looked steadily first at Livingstone, then at Van Dorn. Neither of them answered for a moment, and both became a trifle grave. The
PREV.   NEXT  
|<   60   61   62   63   64   65   66   67   68   69   70   71   72   73   74   75   76   77   78   79   80   81   82   83   84  
85   86   87   88   89   90   91   92   93   94   95   96   >>  



Top keywords:

papers

 
twenty
 

Perner

 
Livingstone
 

subscriber

 

receive

 
dollar
 

looked

 

failure

 

return


presently

 
needed
 

position

 

sitting

 

loaves

 

Indeed

 

scheme

 
impatient
 

talking

 

economizing


trifle

 

charge

 

postage

 

premium

 

seventy

 
lavishly
 
moment
 

packing

 
outlay
 

steadily


sowing
 

sender

 

answered

 

Certainly

 
subscribe
 

admitted

 

outgoing

 

mailed

 
Ninety
 

waters


afterward

 
ninety
 

Neither

 

afternoon

 

remembered

 
studio
 

fondness

 
startled
 

engravers

 

voracious