, November 11, 1915.

=263. New Facts.=--Generally in the "follow-up" it is the newly learned
facts that are featured. In the case of a sudden death, for instance,
it would be the funeral arrangements; in a railway wreck, the
investigation and the placing of blame. The following stories
illustrate:

| =Story in a Morning Paper= |
| |
|Dashing through a rain-storm with lightning flashes |
|blinding him, William H. Blanchard, manager for the |
|Wells Fargo Express Company, drove his automobile |
|off the approach of the open State Street bridge |
|to-night and was drowned. Otto Eller, teacher of |
|manual training in the West Side High School, |
|escaped by leaping into the river. Eller says the |
|warning lights were not displayed at the bridge. |
| |
|When the automobile was recovered, it was shown that|
|the car was not moving fast, as it had barely |
|dropped off the abutment, a few feet from shore. The|
|bridge was open because its operating equipment had |
|been put out of order by a stroke of lightning. |

| =The Follow-up= |
| |
|The body of William H. Blanchard, manager of the |
|Wells Fargo Express Company, who lost his life when |
|he drove an automobile into an open drawbridge, was |
|recovered this morning about 100 feet from where the|
|accident occurred. |
| |
|Investigations have been started by the coroner and |
|friends to place the blame for the accident. The |
|electrical mechanism of the bridge was out of |
|commission on account of a storm and it was being |
|operated by hand. Spectators declare no warning |
|lights were on the bridge. |

=264. Results Featured.=--Frequently the lead to the follow-up features
the results effected by the details of the earlier story:

| =Original Story= |
| |
|The total yield of the leading cereal crops of the |
|United States this year will be nearly 1,000,000,000|
|bushels