erday. |

=267. Featuring Lack of News.=--In rare cases the very fact that there
is no additional news is worth featuring.

|Up to a late hour to-night nothing had been heard of|
|Henry O. Mallory, prosecuting attorney in the Howard|
|murder case, who disappeared yesterday on his way to|
|Lexington. |

=268. Opinions of Prominent Persons.=--An otherwise unimportant follow
story may sometimes be made a good one by interviewing prominent persons
and localizing the reader's interest in men or women he knows.

|That the new eugenics law passed by the state |
|legislature of Wisconsin yesterday is doomed to |
|failure from the start, is the opinion of Health |
|Commissioner Shannon, who was in Madison when the |
|final vote was taken. |

=269. Summary of Opinions.=--Sometimes, indeed, it is well to interview
a number of local persons and make the lead a summary of their views.

|Widely different opinions were expressed by |
|prominent physicians, professors, clergymen, and |
|social workers throughout this city to-day on the |
|ethics of the course taken by Dr. H. J. Haiselden of|
|Chicago in allowing the defective son of a patient |
|to die. |

=270. Connecting Links.=--In all these stories, the reader should note,
sufficient explanatory matter has been included to connect the incidents
readily with the events of the preceding days. This is important in
every follow-up; for always many readers will have missed the earlier
stories and consequently will need definite connection to relate the new
events with preceding occurrences. It is also important for these
connecting links to be included in, or to follow immediately after, the
lead, because they give the reader necessary facts for understanding the
new information--give him his bearings, as it were,--without which he
will not read far into the story.

=271. "Rewrites."=--While most stories are not complete on their first
appearance, it sometimes happens, nevertheless, that the first
publication of an item contains all the facts of interest to a paper's
readers and that priority of publication has been gained by another
journal. Yet the story will be of interest to the readers of one's own
paper and must be published. It is the duty of the rewri