more ways. He may feature: (1) the
speaker's theme; (2) the title of the address, which may or may not be
the theme; (3) a sentence or a paragraph of forceful direct quotation;
(4) an indirect quotation of one or more dynamic statements; (5) the
speaker's name; (6) the occasion of the speech; or (7) the time or the
place of delivery. Any one of these may be played up according to its
importance in the address.

=192. Featuring a Single Sentence.=--Of the seven or eight different
kinds of lead, a quotation of a single sentence or a single paragraph is
happiest if one can be found that will give the keynote of the speech or
will harmonize with a declared policy of the paper. Thus:

|"It is the traitor god Love that makes men tell |
|foolish lies and women tell the fool truth," said |
|Prof. Henry Acheson last night in his lecture on |
|"Flirts." |

|"The devil has gone out of fashion. After a long and|
|honorable career as truant officer, he has finally |
|been buried with his fathers. That is why twentieth |
|century men and women don't attend church." Such was|
|Dr. Amos Buckwin's explanation yesterday of the |
|church-going problem. |

=193. Random Statements.=--Emphasis should be laid on the value of
playing up in the lead even a random statement if it chances to agree
with a specific policy or campaign to which the paper has committed
itself. In a non-political address or sermon an unwary statement
touching national, state, or city politics makes an excellent feature
if it favors the policies of the paper. Its worth lies in the fact that
it is manifestly unprejudiced and advanced by the speaker with no
ulterior motive. On the other hand, such a statement may well be ignored
if opposed to the paper's political or civic views. For example, note in
the following lead a feature played up solely because the paper was
Democratic in its politics:

|"I was a student in one of the classes taught by |
|Woodrow Wilson. Anyone who has ever seen the lower |
|part of his facial anatomy knows that when he says |
|'no' he does not mean 'yes,'" said Bishop Theodore |
|Henderson at the Methodist Church yesterday morning.|
| |
|It was not a political sermon. Aside from what |
|political significance the above qu