ken |
|house on Ansley Road to an audience of 250 colored |
|brethren in a neighboring barn, the Rev. Ezekiel |
|Butler, colored, began in a pouring rain Sunday |
|night the first service of the annual Holly Springs |
|open-air meetings. |

=201. Featuring Several Details.=--When the speaker, the subject, the
occasion, and the place are all important, it may be needful to make a
long summarizing lead of several paragraphs, explaining all these
features in detail. In such a case a quarter- or a half-column may be
required before one can get to the address itself. The following story
of President Wilson's first campaign speech for reelection, delivered at
Pittsburgh on January 29, 1916, is an illustration:

=WILSON BEGINS CAMPAIGN=
_Name first_

|President Wilson as "trustee of the ideals of |
|America," to employ his own phrase, has taken his |
|case to the people. |

_Occasion_

|He opened here to-day the most momentous |
|speech-making tour perhaps made by a President |
|within a generation with an appeal to keep national |
|preparedness out of partisan politics and to give it|
|no place as a possible campaign issue. |

_Effect on Audience_

|The nonpartisanship urged by the President was |
|reflected in Pittsburg's greeting to the executive. |

_Circumstances and Place_

|A Republican ex-Congressman, James Francis Burke, |
|presided at the meeting under the auspices of the |
|chamber of commerce in Soldiers' Memorial Hall. |
|"Preparedness is a matter of patriotism, not of |
|party," he said. |

_Story backtracks here_

_Audience_

|Pittsburg's welcome to the President and Mrs. Wilson|
|was warm, but not demonstrative. When the |
|speechmaking began, Memorial Hall was packed with an|
|audience of 4,500, while on the steps and plaza |
|outside some 8,000 or 10,000 men and women surged, |
|unable to get admission, but eager to get a glimpse |
|of the executive and his bride. |

_Reception by Audience_

|When the presidential party, Mrs. Wilson in front, |
|filed on the platform there was a demonstration, |
|brief but spontaneous, the fir