st lady of the land |
|drawing as prolonged applause as her husband on his |
|appearance. |

_Attitude of Audience_

|The audience was an intent one. Its pose was one of |
|keen attention to the President's utterances. |

_Applause_

|Occasionally a particularly facile phrase, such as |
|when the President spoke of the need of "spiritual |
|efficiency" as a basis for military efficiency, |
|started the hand-clapping and gusts of applause |
|swept through the hall. |

_General Effect of the Visit_

|For Pennsylvania, Republican stronghold, which gave |
|Roosevelt a plurality of 51,000 over Wilson in 1912,|
|the reception accorded the President is regarded as |
|quite satisfactory. Downtown in the business |
|district there was hardly a ripple. |

_Inquisitive Crowds_

|But in the neighborhood of the Hotel Schenley, out |
|by the Carnegie Institute, a large crowd turned out |
|a few hours after the President's arrival and kept |
|their glances on the seventh floor, which was banked|
|in roses and orchids. |

_Beginning of the Speech_

|"As your servant and representative, I should come |
|and report to you on our public affairs," the |
|President began. "It is the duty of every public man|
|to hold frank counsel with the people he |
|represents."[20] ... |

[20] Arthur M. Evans in _The Chicago Herald_,
January 30, 1916.

=202. Body of the Story.=--In writing the body of the story, the first
thing to strive for is proper coherence with the lead. This caution is
worth particular heed when the lead contains a single-sentence
quotation, an indirect question, or a paragraph of direct statement from
somewhere in the body of the speech. Few things are more incongruous in
a story than a clever epigrammatic lead and a succession of quoted
statements following, none of which exhibits a definite bearing on the
lead. Oftentimes this incongruity is produced by the reporter's attempt
to follow the precise order adopted by the speaker. Such an order,
however, should be manifestly impossible in a news report when the
writer has dug out for use in the lead a lone sentence or paragraph from
the middle