weekly edition
of _Aftonbladet_, which is considered the best advertising medium
in Sweden on account of its large circulation and superior class of
readers, display ads. in preferred places cost about twenty-eight
cents a line.

The subscription price corresponds. You can have any one of the
evening papers delivered at your house for $3 a year, and the highest
rate for the morning dailies is $5 a year. It is worth while to know
that postmasters in Sweden will receive subscriptions for newspapers
published in any part of the world. A small fee is exacted to cover
the amount of postage and the stationery required in forwarding the
subscription.

The father of cheap newspapers in Sweden is Anders Jeurling, the
publisher of _Stockholm-Tidningen_ and _Hyvad Nytt i Dag_, who started
the first-named journal about twelve years ago and sold it on the
street for two _oere_, which is about one-half cent. Now the price of
the former is four _oere_, about one cent, and of the latter a half
cent. The former paper has the largest circulation in the city of
Stockholm, its ordinary edition reaching about one hundred thousand
copies, but _Aftonbladet_ exceeds it in the country. Mr. Jeurling
has the reputation of being the ablest publisher in Sweden, and is a
better business man than the editor. He has made a fortune out of
his papers on the theory that the people care more for news than
for politics. Mr. Adolph Hallgren is the editor-in-chief of
_Stockholms-Tidningen_, and the managing editor is Mr. F. Zethraens,
who studied journalism in the office of the Chicago _Record-Herald_.

The official paper of the Swedish government is _Post och Inriches
Tidning_, which was founded as far back as 1645, and is one of the
oldest periodicals in the world. For more than a century it has been
published under the auspices of the Swedish Academy, an organization
of eighteen of the most learned scholars and philosophers in the
kingdom. The editor is Dr. J.A. Spilhammar, a very learned gentleman,
who, on account of his position, is naturally conservative and
discreet in all his utterances.

_Aftonbladet_, a liberal evening paper, to which I have already
alluded, has the greatest circulation in Sweden, the daily edition
varying from one hundred and fifty thousand to one hundred and sixty
thousand copies, and it is one of the most influential forces in the
kingdom. The editor, Harald Sohlman, is regarded is an able writer and
shrewd business man. H