ollars in cash. No man likes to be killed with money in his
clothes. Money is fear! Fear is unreasoning. I am opposed to injecting
fear into the situation. No, sir; instead, we must capitalize another
human force. Have this printed. Big blank margin. All the papers."

He gave them what he had written:

TO THE PUBLIC

We are Union Men but we are for Peace.

We do not hate scabs: we pity them!

We do _not_ pity Tightwads who make scabs possible.

We made Sandwiching an Art, also an Honorable Occupation.

We feed our hungry men out of our Hunger Fund. Those who
work support those who can't, until they in turn find work.

We ask for living wages, but also for the respect of the
public.

Our Emblem is the Sign of the Ultimate Sandwich.

Every time you see a Sandwich-Board without it you may be
sure it belongs to a merchant who skimps his Advertising
Appropriation.

If he skimps in that, what won't he skimp in?

How about the _quality_ of his goods and his _values_?

We advertise the High-class Trade, honest advertisers who
skimp in nothing to please the public.

No merchant can misrepresent his goods through us.

We do not Advertise Frauds nor Misers.

We could frighten off the Poor Men whose hunger makes scabs
of them.

We would have the approval of the Labor Organizations and of
the thinking public.

_But we are for the Law!_

They can join our Union if they wish.

There is no Initiation Fee.

There is no compulsion to join.

They are American Citizens!

_So Are We!_

The Tightwad Merchant may not be Dishonest. But--

The Public Must Judge--Calmly.

Look for the Ultimate Sandwich in all signs!

American Society of Sandwich Artists.
H. R.,
_Sec._

WE NEVER SOLICIT SUBSCRIPTIONS!

Andrew Barrett read it. His jaw dropped and he stared at H. R. Then he
declared with conviction:

"Next to the Gettysburg address, this!
WE--NEV-ER--SO-LI-CIT--SUB-SCRIP-TIONS! Where does it all come from?"

H. R. solemnly pointed to the ceiling of his office, meaning thereby,
like most Americans, heaven. Max Onthemaker looked at him dubiously, the
Deity being extra-judicial. Then he shook his head uncertainly. History
had told of Peter the Hermit, Mohammed, and others. It was a familiar
hypothesis.

The public, when it read in the newspap