o make an offer. The
patentee should be patient and should not expect to jump right into a
bargain at once. If the invention is a meritorious one there will be
more than one of the manufacturers to whom the patentee may write, who
will become interested, and when such a state exists, the patentee can
begin to be more exacting as to his demands since competition has been
created between the manufacturers.

[Sidenote: Circulars.]

A few dollars invested in circulars will frequently be found of great
value to the patentee if he intends to negotiate the sale of his patent
mainly by advertising and correspondence, as they will save a great deal
of writing and explaining as well as appear more business-like and
attractive, and may be the means of more readily effecting a sale.

[Sidenote: Illustrations.]

If the patentee can afford the additional expense of an illustration, it
will greatly increase the appearance of the circular, and make it more
readily understood and interesting. The cut should be neat and set forth
the invention in its best light. It would be better to entrust the
procuring of the cut to the printer, for he will know just what is
wanted and can secure the same at a better price. A sufficient number
of well printed circulars, with illustration, can be obtained of any
printer for a few dollars.

[Sidenote: About Getting up Circulars.]

The circulars should be attractive, convincing, and logical; nicely
arranged, and neatly printed upon good paper. A mistake is often made in
sending out trashy-looking circulars, poorly printed upon cheap paper;
they repel rather than attract, and do not have the desired effect.

The circular should have good head-lines so as to attract the attention
of its recipient at a glance, and his interest should be held by having
the uses and advantages of the invention well written.

Many of the pointers suggested in advertising and letter-writing will
equally apply to the writing and getting up of the circulars, and need
not be treated further here, except that the patentee should dwell
especially upon the merits of the invention, its uses, and advantages
over like articles. This should be done in the most interesting manner
possible, describing it so that its value will be fully understood.

[Sidenote: Uses of Printed Copies.]

It will be well for the patentee to order some printed copies of his
patent, as manufacturers and others usually ask for them if interested,
in o