; and forthwith he
either forgets it or refuses to give the editor of his woman's page even
a reasonable allowance to spend on her material. The result is, of
course, inevitable: pages of worthless material. There is, in fact, no
part of the Sunday newspaper of to-day upon which so much good and now
expensive white paper is wasted as upon the pages marked for the home,
for women, and for children.

Edward Bok now became convinced, from his book-publishing association,
that if the American women were not reading the newspapers, the American
public, as a whole, was not reading the number of books that it should,
considering the intelligence and wealth of the people, and the cheap
prices at which books were sold. He concluded to see whether he could
not induce the newspapers to give larger and more prominent space to the
news of the book world.

Owing to his constant contact with authors, he was in a peculiarly
fortunate position to know their plans in advance of execution, and he
was beginning to learn the ins and outs of the book-publishing world. He
canvassed the newspapers subscribing to his syndicate features, but
found a disinclination to give space to literary news. To the average
editor, purely literary features held less of an appeal than did the
features for women. Fewer persons were interested in books, they
declared; besides, the publishing houses were not so liberal advertisers
as the department stores. The whole question rested on a commercial
basis.

Edward believed he could convince editors of the public interest in a
newsy, readable New York literary letter, and he prevailed upon the
editor of the New York Star to allow him to supplement the book reviews
of George Parsons Lathrop in that paper by a column of literary chat
called "Literary Leaves." For a number of weeks he continued to write
this department, and confine it to the New York paper, feeling that he
needed the experience for the acquirement of a readable style, and he
wanted to be sure that he had opened a sufficient number of productive
news channels to ensure a continuous flow of readable literary
information.

Occasionally he sent to an editor here and there what he thought was a
particularly newsy letter just "for his information, not for sale." The
editor of the Philadelphia Times was the first to discover that his
paper wanted the letter, and the Boston Journal followed suit. Then the
editor of the Cincinnati Times-Star discovered the