maller-sized theatre programme, now in use in all theatres, appeared.
The venture was successful from the start, returning a comfortable
profit each week. Such advertisements as they could not secure for cash
they accepted in trade; and this latter arrangement assisted materially
in maintaining the households of the two publishers.
Edward's partner now introduced him into a debating society called The
Philomathean Society, made up of young men connected with Plymouth
Church, of which Henry Ward Beecher was pastor. The debates took the
form of a miniature congress, each member representing a State, and it
is a curious coincidence that Edward drew, by lot, the representation of
the Commonwealth of Pennsylvania. The members took these debates very
seriously; no subject was too large for them to discuss. Edward became
intensely interested in the society's doings, and it was not long before
he was elected president.
The society derived its revenue from the dues of its members and from an
annual concert given under its auspices in Plymouth Church. When the
time for the concert under Edward's presidency came around, he decided
that the occasion should be unique so as to insure a crowded house. He
induced Mr. Beecher to preside; he got General Grant's promise to come
and speak; he secured the gratuitous services of Emma C. Thursby, Annie
Louise Cary, Clara Louise Kellogg, and Evelyn Lyon Hegeman, all of the
first rank of concert-singers of that day, with the result that the
church could not accommodate the crowd which naturally was attracted by
such a programme.
It now entered into the minds of the two young theatre-programme
publishers to extend their publishing interests by issuing an "organ"
for their society, and the first issue of The Philomathean Review duly
appeared with Mr. Colver as its publisher and Edward Bok as editor.
Edward had now an opportunity to try his wings in an editorial capacity.
The periodical was, of course, essentially an organ of the society; but
gradually it took on a more general character, so that its circulation
might extend over a larger portion of Brooklyn. With this extension came
a further broadening of its contents, which now began to take on a
literary character, and it was not long before its two projectors
realized that the periodical had outgrown its name. It was decided--late
in 1884--to change the name to The Brooklyn Magazine.
There was a periodical called The Plymouth Pulpit, w
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