ts filled a number of columns. Among them was one so novel
in its character that it must have caught the eye of all readers. The
middle column on the second page was devoted almost entirely to an
announcement that John Newbery had for "Sale to Schoolmasters,
Shopkeepers, &c, who buy in quantities to sell again," "The Museum," "A
new French Primer," "The Royal Battledore," and "The Pretty Book for
Children." This notice--a reduced fac-simile of which is given--made
Newbery's debut in Philadelphia; and it must not be forgotten that but a
short period had elapsed since his first book had been printed in
England.

[Illustration: _John Newbery's Advertisement of Children's Books_]

Franklin had doubtless heard of the publisher in St. Paul's
Churchyard through Mr. Strahan, his correspondent, who filled orders for
him from London booksellers; but the omission of the customary
announcement of special books as "to be had of the Printer hereof"
points to Newbery's enterprise in seeking a wider market for his wares,
and Franklin's business ability in securing the advertisement, as it is
not repeated in the "Journal."

This "Museum" was probably a newer book than the "Royal Primer,"
"Battledore," and "Pretty Book," and consequently was more fully
described; and oddly enough, all of these books are of earlier editions
than Mr. Welsh, Newbery's biographer, was able to trace in England.

"The Museum" still clings to the same idea which pervaded "The
Play-thing." Its second title reads: "A private TUTOR for little MASTERS
and MISSES." The contents show that this purpose was carried out. It
tutored them by giving directions for reading with eloquence and
propriety; by presenting "the antient and present State of _Great
Britain_ with a compendious History of _England_;" by instructing them
in "the Solar System, geography, Arts and Sciences" and the inevitable
"Rules for Behaviour, Religion and Morality;" and it admonished them by
giving the "Dying Words of Great Men when just quitting the Stage of
Life." As a museum it included descriptions of the Seven Wonders of the
World, Westminster Abbey, St. Paul's Churchyard, and the Tower of
London, with an ethnological section in the geographical department! All
of this amusement was to be had for the price of "One Shilling," neatly
bound, with, thrown in as good measure, "Letters, Tales and Fables
illustrated with Cuts." Such a library, complete in itself, was a fine
and most welcome reward