orce--and
amounting to about $45,000 per week--the limits of production have not
yet been reached.

The constant outpouring of products in such large quantities bespeaks
the unremitting activities of an extensive and busy selling organization
to provide for their marketing and distribution. This important
department (the National Phonograph Company), in all its branches, from
president to office-boy, includes about two hundred employees on its
office pay-roll, and makes its headquarters in the administration
building, which is one of the large concrete structures above referred
to. The policy of the company is to dispose of its wares through regular
trade channels rather than to deal direct with the public, trusting
to local activity as stimulated by a liberal policy of national
advertising. Thus, there has been gradually built up a very extensive
business until at the present time an enormous output of phonographs
and records is distributed to retail customers in the United States and
Canada through the medium of about one hundred and fifty jobbers and
over thirteen thousand dealers. The Edison phonograph industry thus
organized is helped by frequent conventions of this large commercial
force.

Besides this, the National Phonograph Company maintains a special staff
for carrying on the business with foreign countries. While the aggregate
transactions of this department are not as extensive as those for
the United States and Canada, they are of considerable volume, as the
foreign office distributes in bulk a very large number of phonographs
and records to selling companies and agencies in Europe, Asia,
Australia, Japan, and, indeed, to all the countries of the civilized
world. [19] Like England's drumbeat, the voice of the Edison phonograph
is heard around the world in undying strains throughout the twenty-four
hours.

[Footnote 19: It may be of interest to the reader to note
some parts of the globe to which shipments of phonographs
and records are made:

Samoan Islands Falkland Islands Siam Corea Crete Island
Paraguay Chile Canary Islands Egypt British East Africa Cape
Colony Portuguese East Africa Liberia Java Straits
Settlements Madagascar Fanning Islands New Zealand French
Indo-China Morocco Ecuador Brazil Madeira South Africa
Azores Manchuria Ceylon Sierra Leone]

In addition to the main manufacturing plant at Orange, another important
adjunct must not be forgotte