quotations--not spell Hebrew words in English like the other papers. And
the Hebrew date must come before the English. The public must see at
once that our principles are superior. Besides, Gluck's a Jew, which
will save us from the danger of having any of the printing done on
Saturdays."

"But shan't we want a publisher?" asked Sampson.

"That's vat I say," cried Pinchas. "If I set up this office, I can be
your publisher too. Ve must do things business-like."

"Nonsense, nonsense! We are our own publishers," said De Haan. "Our
clerks will send out the invoices and the subscription copies, and an
extra office-boy can sell the papers across the counter."

Sampson smiled in his sleeve.

"All right. That will do--for the first number," he said cordially. "Ta
ra ra ta."

"Now then, Mr. Leon, everything is settled," said De Haan, stroking his
beard briskly. "I think I'll ask you to help us to draw up the posters.
We shall cover all London, sir, all London."

"But wouldn't that be wasting money?" said Raphael.

"Oh, we're going to do the thing properly. I don't believe in meanness."

"It'll be enough if we cover the East End," said Schlesinger, drily.

"Quite so. The East End _is_ London as far as we're concerned," said De
Haan readily.

Raphael took the pen and the paper which De Haan tendered him and wrote
_The Flag of Judah_, the title having been fixed at their first
interview.

"The only orthodox paper!" dictated De Haan. "Largest circulation of any
Jewish paper in the world!"

"No, how can we say that?" said Raphael, pausing.

"No, of course not," said De Haan. "I was thinking of the subsequent
posters. Look out for the first number--on Friday, January 1st. The best
Jewish writers! The truest Jewish teachings! Latest Jewish news and
finest Jewish stories. Every Friday. Twopence."

"Twopence?" echoed Raphael, looking up. "I thought you wanted to appeal
to the masses. I should say it must be a penny."

"It _will_ be a penny," said De Haan oracularly.

"We have thought it all over," interposed Gradkoski. "The first number
will be bought up out of curiosity, whether at a penny or at twopence.
The second will go almost as well, for people will be anxious to see how
it compares with the first. In that number we shall announce that owing
to the enormous success we have been able to reduce it to a penny;
meantime we make all the extra pennies."

"I see," said Raphael dubiously.

"We must have _Chochma_"