ble; and when it leads to dancing five
hours on a stretch or eating five pounds of bacon at a sitting, we see
a little what its essence is.

--The curiosities of advertising come out strongly at the far West.
Here is the "Denver Rocky Mountain News" all ablaze with displayed
announcements, some of which are of an extraordinary and whimsical
character. One man cries out in enormous type, "Deadwood on getting
rich if you only save your money; no need of going to the Black Hills
if you can buy Groceries at these figures"; another exclaims in very
big black letters, "Store your Stoves! and avoid trouble, dirt, rust,
hard work, and _profanity_"--the latter a piece of advice very
pertinent, it would seem, to the region; another insinuates in a sort
of colossal pica that although "Bragg and Stick'em may have a larger
stock of men's furnishing goods than all the other houses in the United
States put together," the right place to get things cheap and elegant
is his establishment (who are the loudly advertising rivals that he
pillories as Bragg and Stick'em does not appear); another firm of
traders announce themselves as the "Chicago Square-Dealing House";
another, a jeweller, informs the Western world that in consequence of
the "great failure of the Milton Gold jewelry company in London, their
entire stock has been consigned to us to raise money as soon as
possible"--the idea of a consignment from London to Denver does not
seem to strike the Western mind as it does us who are somewhat nearer
London; two undertakers announce their business by enormous prints of
black-plumed hearses; and the paper itself publishes a "black list" of
debts for sale, ingeniously adding that a dollar a week will be
credited to the debtors during the publication; one advertisement is
headed, "Drunkard, Stop!" an appeal which seems quite in place; for the
most important and interesting announcement of all, headed, "Don't you
forget it!" is that a certain man has "the best stock of Straight
Kentucky Sour-mash Bourbon and Rye _Whiskey_ in the Far West." He may
be sure that the Denver people will not forget that.

End of the Project Gutenberg EBook of The Galaxy, June 1877, by Various

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