could really be added to them by any typographical
device. In the same way the common use of profanity among ignorant
people probably arises mainly from a feeling that the ordinary words
with which they are familiar are colorless and do not express their
thoughts with sufficient emphasis.

Just as emphasis in style is difficult when one habitually uses the
strongest words and emphasis in voice is difficult when one habitually
shouts, so emphasis in print is difficult when one habitually uses large
capitals, display type, and italics. Loud printing is as objectionable
as loud talking.

USE OF FULL CAPITALS

General uses:

1. Use a capital letter to begin every sentence and every word or group
of words punctuated as a sentence.

_Welcome! We are glad to see you._

This rule does not apply to literal reproductions of matter not
originally conforming to it.

2. Use a capital letter to begin every line of poetry.

_The Lord hates a quitter,
But he doesn't hate him, son,
When the quitter's quitting something
He shouldn't have begun. [that_

This rule does not apply to turned over lines like the third line in the
stanza just preceding.

3. Use a capital letter to begin every quotation consisting of a
complete sentence.

_Ben Franklin says, "Honesty is the best policy."_
_The campaign was "a punitive expedition for the suppression of
brigandage."_

Capitalize:

1. Names of the Deity, of the members of the Trinity, of the Virgin
Mary, and of the Devil, when a personal devil is referred to.

When the word devil is used as a general term or as an expletive the
capital is not used.

2. Nouns and adjectives used to designate the Deity or any member of the
Trinity:

_the Almighty_, _the Ruler of the Universe_, _the Supreme Architect
of the Universe_, _the Creator_, _Providence_ (personified),
_Heaven_ (personified, e. g., _Heaven forbid!_), _Father_, _Son_,
_Holy Ghost_, _Spirit_, _Messiah_, and the like.

The following list of words of this sort to be capitalized, taken from
Mr. William Dana Orcutt's _The Writer's Desk Book_ (Frederick A. Stokes,
New York) will be found useful:

Almighty
Authorized Version
Common Version
Creator
Deity
Father
God
Holy Bible
Holy Spirit
Holy Writ
Jehovah
Jesus Christ
King
Logos
Lord
Messiah
Passover
Pentecost
Redeemer