er-case with a
colon (not followed by a dash) at the end. If the matter is double
leaded the salutation may go in a line by itself, otherwise conforming
to the rules just given.

Reprints of formal inscriptions on tablets and the like are often made
in small capitals surrounded by a border. There should be a good relief
of white space between the type and the border.

In the Bible and in hymn books the words LORD and GOD are usually set
with full capital initial and the rest of the word in small capitals.

This is, of course, a method of showing veneration and at one time it
was customary to print all names of spiritual or temporal dignitaries
and magnates or even ordinary names in small capitals. This practice
still lingers in a few newspapers which print the names of persons, even
those of small consequence, in small capitals, especially on the
editorial page.

The tendency is steady toward the discriminating use of capitals, small
capitals, and italics. More and more we restrict the use of marks of
emphasis to the really necessary places leaving the words to tell their
story without outside aid.

SUGGESTIONS AS TO TYPOGRAPHIC USE OF CAPITALS

Capitals are too strong to be used with Arabic numerals. This fault of
proportion is increased by the custom of casting Arabic numerals on an
en body for table work, making them only half as thick as the type. Full
capitals may be used with full figures the width of an ordinary letter.
Condensed capitals may be used with en body numerals.

If old-style capitals and figures are required in the same line use
figures about one-half larger in body than the capitals and justify them
to the line.

It is this difficulty in combining capitals and Arabic numerals in the
same line that causes the extensive use of Roman numerals in chapter
numbers, numbers of other headings, dates on title pages, and the like.

When a large initial three or four lines high is used for the first
letter of a new chapter, large capitals are sometimes used, although
such usage is not free from the reproach of looking too much like
newspaper advertising. When this initial is a two line letter it should
be in alignment with the small capitals of the upper line and the base
line of the text letter of the lower line.

[Illustration:
AMONG the earliest methods of communicating
ideas to the absent pictures
hold the largest place.]

[Illustration: THERE comes a tide in the affairs of men which,