sertion or omission will be governed greatly by the
subject matter and the style of treatment desired by the proof-reader or
the customer and the compositor's duty will not go further than to
maintain some consistency in their use in each piece of work. When he
has copy in which capitals are used as in the following example he will
be expected either to discard all capitals except at the beginning of
the sentences or to capitalize the words as in the second example:

Fifty styles of the Smartest and nobbiest wheel specialties for
ponies and Small horses, Pony carts, light horse novelties, traps,
wagons, Harness, Saddles, etc.

Fifty Styles of the Smartest and Nobbiest Wheel Specialties for
Ponies and Small Horses, Pony Carts, Light Horse Novelties, Traps,
Wagons, Harness, Saddles, etc.

In lines of large display, like head-lines, set in capitals and
lower-case, all the important words should begin with capitals.
Unimportant words, such as _of_, _the_, _by_, _for_, _but_, _in_, etc.,
except when they are at the beginning of the displayed phrase, are not
capitalized.

Notice to the Public
The Best is the Cheapest
A Great Bargain in Hats
By Right of Conquest
For Love and Honor

A line of capitals containing an abbreviation or other short word should
have capitals throughout when possible, as in the second form of these
examples:

JOHN SMITH, Jr. JOHN SMITH, JR.
ROBINSON & Co. ROBINSON & CO.

In advertisement display lines like the following are permissible:

The GOLDEN HARVESTER
REGAL SHOES _for_ MEN

Combinations of different sizes and styles of types are also common and
serve their purpose properly, as in this style, often used in billheads,
etc.

TO THOMAS W. ABBOTT, DR.
_In account with_ FRANK ABBOTT

Combinations of large and small capitals and lower-case like the
following are, however, not approved:

WILLIAM BROWN, President

The words in small capitals as well as the word in lower-case should
begin with large capitals, like this:

WILLIAM BROWN, President

When lines of capitals are used in books and pamphlets, for headings and
display, they should be used consistently--that is, all headings of a
similar kind should be alike in any piece of work, and not one heading
in capitals and another in lower-case. The composition of a title page
is more pleasing when its chief lines are in one style