39. Adjectives derived from proper nouns.

_The Elizabethan age._
_Roman law._

Such adjectives and even proper nouns themselves lose the capital when
they are applied as trade or scientific names to articles of common use
or reference.

_roman type_, _india ink_, _chinese white_, _volt_, _watt_,
_boycott_, _platonic_, _bohemian_.

40. The first word of a direct quotation.

_As he turned to go he said: "Farewell, we shall never meet again."_

41. The first word after "Whereas" and "Resolved" in resolutions.

_WHEREAS. It has pleased God...._
_therefore be it
RESOLVED, That...._

42. The first word after a colon when the colon introduces a logically
complete phrase not very closely connected with what precedes.

_My conclusion is: A policy of consistent neutrality is the only
proper one for the country._
_As the proverb well says: Beware the anger of a patient man._

43. _O_ interjection, but not _oh_ unless it begins a sentence.

In Latin sentences of exclamation, denunciation or appeal the lower-case
_o_ is used.

_O tempora, o mores temporum._

44. The first personal pronoun _I_ wherever it occurs.

45. Emphasized words.

_We stand for Liberty and Union._

This use should be avoided except for advertising display, or job work.

_We call attention to our Stock of
Boots, Shoes, and Furnishings._

SMALL CAPITALS

The use of small capitals presents its own peculiar problems to the
printer. The small capital has the form of the large capital but without
its size and conspicuousness. The small capitals are ordinarily no
taller than the round letters of the lower-case. They are usually on a
smaller set, with a lighter face and obscured by more connecting lines.
In many fonts of type they are really the weakest and least
distinguished of all the five series. Wide enough to cover the body of
the type fairly thoroughly in most letters and thus to reduce the
apparent space between letters, without ascenders and without
descenders, they are very monotonous and singularly ineffective when
used in any considerable quantity. When used in masses it is at times
even difficult to read them.

The use of small capitals is quite different from that of large ones.
For the reasons just given they are not suited to display. For this
purpose they are no better than italics, if as good. Owing to their lack
of striking appearance and commanding qual