t pursue
the inconsistent course of assuming to treat them. He refers them to
those of his medical brethren whose daily dealings with such cases make
them, in his way of thinking, more competent than himself to render
valuable service to such sufferers. He recognizes the fact that no man
is likely to succeed in any line of study or business for which he
possesses no talent or relish, nor does he believe in being a
"jack-at-all-trades and master of none."

ADVERTISING.

Having thoroughly qualified himself for the practice of some particular
branch of the healing art, the specialist sees no impropriety in
acquainting the public with his ability to relieve certain forms of
suffering. He believes that medical men should possess equal rights with
other business men, and that any code of medical ethics which would
deprive him of any of the sacred rights guaranteed to all by the liberal
laws of the country, is professional _tyranny_, and merits only his
contemptuous disregard. Nor does he display any false modesty in the
_manner_ of making known his skill. He maintains that he has an
undoubted right to place his claim to patronage before the public by
every fair and honorable means. He recognizes the display of goods in
the merchant's show-windows as no less an advertisement and in no better
taste than the publication of a card in the newspaper. So, likewise, he
regards the various devices by which the extremely _ethical_ physician
seeks to place himself conspicuously before the public, as but so many
ways of advertising, and as not more modest than the publication of
cures actually performed, or than his announcement through the public
press of his professional resources for treating certain maladies.

The physician who expresses a "holy horror" of the "_advertising
doctor_," liberally bestowing upon him the epithet of "quack," announces
_himself_ a graduate, talks learnedly and gives notice to the public in
_some_ way that he is ready to serve them. He endeavors to impress upon
the mind of the patient and family his skill, frequently exaggerates as
to the extent of his practice, rides furiously about when he has no
professional calls, keeps up business appearances by driving several
horses, or joins influential societies. He may make a great display in
style, manner, dress, pretensions, writing for the newspapers,
exhibiting literary pedantry, referring to the superior facilities
afforded by some particular school o