r bills, and the highest church dignitaries were
advertised side by side with actors, singers, and clowns. Of course, I
was shocked by it, but in a moment I bethought me--if it be all right
and dignified to hire a sexton to ring a bell when the minister is going
to preach, it is all the same to silence the bell and hire a
bill-sticker to tell the same news, the essential thing being to tell
the truth every time. The remedy for the lying advertisements is for
honest men to tell the truth. 'When iniquity cometh in like a flood,
then the spirit of the Lord lifts up the standard.' A really able man,
whatever be his gifts, makes a great mistake if he fail to use those
gifts through want of advertising."
If a physician possesses knowledge that enables him to remedy diseases
heretofore regarded as incurable, what virtue or modesty is there to
"hide his light under a bushel"? In this free country the people think
and act for themselves, and hence all have a deep concern in the subject
of health. The strong popular prejudice against the doctors who
advertise is due to the fact, that by this method so many ignorant
charlatans are enabled to palm off their worthless services upon the
uneducated and credulous; but the practice of such imposition should not
cause a presumption against the public announcement of real skill, for
the baser metal bears conclusive evidence that the pure also exists.
Every step in scientific investigation, every proposition which relates
to the interest and happiness of man, every statement and appeal
involving a valuable consideration, must be submitted to the scrutiny
and judgment of individual reason; for every person has the right to
form his own conclusions, and justify them by experience. Those claims
which are only supported by empty assertion are very doubtful. Misty
theories vanish before the sun of truth. He who renders professional
services cannot be successful, unless he be sustained by real merit.
TREATING PATIENTS WHO RESIDE AT A DISTANCE.
We can treat many chronic diseases as successfully without as with a
personal consultation, as our vast experience enables us to correctly
determine the malady from which the patient is suffering, from a history
of the symptoms, and answers to questions furnished. We have not seen
one person in five hundred of those whom we have cured.
Some may suppose that a physician cannot obtain, through correspondence,
a sufficiently accurate idea of the
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