Sec. 13. _Qualitative Consumption defeats the Law of Decreasing
Returns._
Sec. 14. _Freedom of Art from Limitations of Matter._
Sec. 15. _Machinery and Art in production of Intellectual Wealth._
Sec. 16. _Reformed Consumption abolishes Anti-Social Competition._
Sec. 17. _Life itself must become Qualitative._
Sec. 18. _Organic Relations between Production and Consumption._
Sec. 19. _Summary of Progress towards a Coherent Industrial Organism._

Sec. 1. Modern industrial societies have hitherto secured to a very
inadequate extent the services which modern machinery and methods of
production are capable of rendering. The actual growth of material
wealth, however great, has been by no means commensurate with the
enormously increased powers of producing material commodities afforded
by the discoveries of modern science, and the partial utilisation of
these discoveries has been attended by a very unequal distribution of
the advantages of this increase in the stock of common knowledge and
control of nature. Moreover, as an offset against the growth of
material wealth, machinery has been a direct agent in producing
certain material and moral maladies which impair the health of modern
industrial communities.

The unprecedented rapidity and irregularity of the discovery and
adoption of the new methods made it impossible for the structure of
industrial society to adjust itself at once to the conditions of the
new environment. The maladies and defects which we detect in modern
industry are but the measure of a present maladjustment.

The progressive adjustment of structure to environment in the
unconscious or low-conscious world is necessarily slow. But where the
conscious will of man, either as an individual or as a society, can be
utilised for an adjusting force, the pace of progress may be
indefinitely quickened. A strongly-rooted custom in a man yields very
slowly to the pressure of changed circumstances which make it useless
or harmful, unless the man consciously recognises the inutility of the
custom and sets himself to root it out and plant another custom in its
place. So the slowness of this work of industrial adjustment has been
in no small measure due to the lack of definite realisation by the
members of modern communities of the need and importance of this
adjustment. A society which should bring its conscious will to bear
upon the work of constructing new social and industrial forms to