nest man who thus arrests public attention
will be called a "humbug," but he is not a swindler or an impostor. If,
however, after attracting crowds of customers by his unique displays, a
man foolishly fails to give them a full equivalent for their money, they
never patronize him a second time, but they very properly denounce him
as a swindler, a cheat, an impostor; they do not, however, call him a
"humbug." He fails, not because he advertises his wares in an _outre_
manner, but because, after attracting crowds of patrons, he stupidly and
wickedly cheats them.

When the great blacking-maker of London dispatched his agent to Egypt to
write on the pyramids of Ghiza, in huge letters, "Buy Warren's Blacking,
30 Strand, London," he was not "cheating" travelers upon the Nile. His
blacking was really a superior article, and well worth the price charged
for it, but he was "humbugging" the public by this queer way of
arresting attention. It turned out just as he anticipated, that English
travelers in that part of Egypt were indignant at this desecration, and
they wrote back to the London Times (every Englishman writes or
threatens to "write to the Times," if anything goes wrong,) denouncing
the "Goth" who had thus disfigured these ancient pyramids by writing on
them in monstrous letters: "Buy Warren's Blacking, 30 Strand, London."
The Times published these letters, and backed them up by several of
those awful, grand and dictatorial editorials peculiar to the great
"Thunderer," in which the blacking-maker, "Warren, 30 Strand," was
stigmatized as a man who had no respect for the ancient patriarchs, and
it was hinted that he would probably not hesitate to sell his blacking
on the sarcophagus of Pharaoh, "or any other"--mummy, if he could only
make money by it. In fact, to cap the climax, Warren was denounced as a
"humbug." These indignant articles were copied into all the Provincial
journals, and very soon, in this manner, the columns of every newspaper
in Great Britain were teeming with this advice: "Try Warren's Blacking,
30 Strand, London." The curiosity of the public was thus aroused, and
they did "try" it, and finding it a superior article, they continued to
purchase it and recommend it to their friends, and Warren made a fortune
by it. He always attributed his success to his having "humbugged" the
public by this unique method of advertising his blacking in Egypt! But
Warren did not cheat his customers, nor practice "an impositi