ticle for the
purposes for which it was made; and as Pease was an indefatigable man,
as well as a good advertiser, he soon acquired a fortune. Mr. Pease,
Junior, is now living in affluence in Brooklyn, and is bringing up a
"happy family" to enjoy the fruits of his industry, probity, good
habits, and genius.

The "humbug" in this transaction, of course consisted solely in the
manner of advertising. There was no humbug or deception about the
article manufactured.

CHAPTER VIII.

BRANDRETH'S PILLS.--MAGNIFICENT ADVERTISING.--POWER OF IMAGINATION.

In the year 1834, Dr. Benjamin Brandreth commenced advertising in the
city of New York, "Brandreth's Pills specially recommended to purify the
blood." His office consisted of a room about ten feet square, located in
what was then known as the Sun building, an edifice ten by forty feet,
situated at the corner of Spruce and Nassau streets, where the Tribune
is now published. His "factory" was at his residence in Hudson street.
He put up a large gilt sign over the Sun office, five or six feet wide
by the length of the building, which attracted much attention, as at
that time it was probably the largest sign in New York. Dr. Brandreth
had great faith in his pills, and I believe not without reason; for
multitudes of persons soon became convinced of the truth of his
assertions, that "all diseases arise from impurity or imperfect
circulation of the blood, and by purgation with Brandreth's Pills all
disease may be cured."

But great and reasonable as might have been the faith of Dr. Brandreth
in the efficacy of his pills, his faith in the potency of advertising
them was equally strong. Hence he commenced advertising largely in the
Sun newspaper--paying at least $5,000 to that paper alone, for his
first year's advertisements. That may not seem a large sum in these
days, when parties have been known to pay more than five thousand
dollar for a single day's advertising in the leading journals; but, at
the time Brandreth started, his was considered the most liberal
newspaper-advertising of the day.

Advertising is to a genuine article what manure is to land,--it largely
increases the product. Thousands of persons may be reading your
advertisement while you are eating, or sleeping, or attending to your
business; hence public attention is attracted, new customers come to
you, and, if you render them a satisfactory equivalent for their money,
they continue to patronize you and re