and an office boy. Mr. Titterton would
stroll in and play cricket with the office boy with a paper ball and
a walking-stick. Endless discussions were held as to how to re-start
the paper and whether under the old name or a new one. Bernard Shaw
had his own view. He wrote:

11 Feb.: 1923

MY DEAR CHESTERTON

Not presume to dictate (I have all Jingle's delicacy); but if
everybody else is advising you, why should not I?

_T.P.'s Weekly_ always had a weakly sound. But it established
itself sufficiently to make that form of title the trade mark of a
certain sort of paper. Hence _Jack O'London's Weekly_. It also set
the trade sheep running that way.

You have the precedents of Defoe and Cobbett for using your own
name; but _D.D.'s Weekly_ is unthinkable, and W.C.'s Weekly indecent.
Your initials are not euphonious: they recall that brainy song of my
boyhood, U-pi-dee.

Jee Kay see, kay see, kay see,
Jee Kay see, Jee Kay see.
Jee Kay see, Kay see, Kay see,
Jee Kay see Kay see.

Chesterton is a noble name; but Chesterton is Weakly spoils it.
Call it simply

CHESTERTON'S

That is how it will be asked for at the bookstalls. You may be
obliged to call later ventures _Chesterton's Daily_ or _Chesterton's
Annual_, but this one needs no impertinently superfluous definition:
_Chesterton's Perennial_ is amusing enough to be excusable; but a
joke repeated every week is no joke. A picture cover like that of
Punch might stand even that test if it were good enough; but where
are you to find your Doyle?

Week is a detestable snivelling word: nothing can redeem it, not
even the sermon on the Mount. Seven Days is better, But reminds one
of the police court as well as of the creation. Every Seven Days
would sound well. But _Chesterton's_ leaves no room for anything
else. I am more than usually sure that I am right.

Frances quite agrees with me. How would you like it if she were to
publish a magazine and call it Fanny's First Paper?

Ever

G.B.S.

If Gilbert answered this letter his answer has disappeared. He seems
to have asked permission to publish it--probably with a view to
collecting further opinions.

10 Adelphi Terrace, London, W.C.2.
February 16th 1923.

MY DEAR G.K.C.

Of course you may publish any letter of mine that you care to, at
your discretion.

. . . But not only will the public