irectorate in favor of Mr.
Corbin. Wallingford got fifteen thousand dollars from Doctor
Lazzier, and ten from young Paley, and with fifty thousand dollars
in the treasury sent for an advertising man and gave out a
hundred-thousand-dollar contract.
"For the first half of this campaign," he explained to the advertising
man, "I want this one ad spread everywhere: 'Laugh at That Woozy
Feeling.' This is to cover the top half of the space in good, plain,
bold letters. In place of leaving the bottom blank for kids to
scribble reasons of their own why you should laugh at that woozy
feeling, we'll put gray shadow-figures there--grandpa and grandma and
pa and ma and Albert and Henry and Susan and Grace and little Willie,
all laughing fit to kill. And say, have it a real laugh. Have it the
sort of a laugh that'll make anybody that looks at it want to be
happy. Of course, later, I want you to cover up the bottom half of
that advertisement with: 'Use Doctor Quagg's Peerless Sciatacata,' or
something like that, but I'll furnish you the copy for that when the
time comes. It will be printed right over the laughing faces."
"It should make a very good ad," commented the agent with enthusiasm,
writing out the instructions Wallingford gave him, and willing to
approve of anything for that size contract.
Wallingford went home to his wife, filled with a virtuous glow.
"You know, there's something I like about this straight business,
Fannie," said he. "It gives a fellow a sort of clean feeling. I'm
going to build up a million-dollar business and make everybody
concerned in it rich, including myself. Already I've placed one
hundred thousand dollars' worth of stock, have fifty thousand dollars
cash in the treasury, and fifty-five thousand dollars' worth of stock
for myself."
She looked puzzled.
"I thought you were to get only twenty-five per cent. for selling the
stock."
He chuckled; shoulders, chest and throat, eyes and lips and chin, he
chuckled.
"Twenty-five per cent. of the par value," said he, "payable in stock
at the market price."
"I don't see the difference," she protested. "I'm sure I thought it
was to be straight twenty-five per cent., and I'm sure all the members
of the company thought so."
He patiently explained it to her.
"Don't you see, if I sell one hundred thousand dollars' worth of
stock, I get the same as twenty-five thousand dollars for it, and with
that buy fifty thousand dollars' worth of stock? Of
|