ing effect at a
comparatively trifling cost.
This latter process, now very generally adopted, and of which the
Binding of this little Work, presents a Specimen, is applicable to
almost all works of Science, History, Biography, Travels, &c., and not
only gives to them a very superior appearance when first Published, but
also, from their close imitation of Leather Binding, renders them fit to
be placed at once in the Library. This mode of Binding does not,
however, possess much durability, as it differs only in the exterior
from the former Boarding--still, until a Book is Bound in Leather, it
certainly forms a very agreeable substitute.
Cloth Binding, general as its use has become, has not, however, been
adopted for Novels, which are still usually published in Boards. For
Annuals, and other Embellished Works, as well as many of those of a
smaller size, this mode has been justly and generally preferred.
PUBLISHING AND ADVERTISING.
Publishing, though the last step in order, is undoubtedly one of the
first in importance to most Works issuing from the Press. There may
perhaps be some few exceptions, but, generally, their success must in a
great degree be influenced by the mode and means adopted for their
Publication. Not that it can be supposed that all Works can alike
succeed; but that many fail in obtaining that degree of attention which
they might otherwise have received owing to some circumstances attending
the means adopted in the final step of Publication.
London is undoubtedly the great emporium for Literary Works, as for
almost every other species of Production. Even Printers in the country
are so well aware of this, that they rarely fail to obtain the
co-operation of a London Publisher in bringing out any Works in which
they may venture to engage; though Works thus Published labour under the
disadvantage naturally arising from their not being entirely under the
management of the London Publisher.
There are other reasons which render London[54-*] the peculiar, and it
might be said almost the exclusive channel for Publication. In it all
the branches of the Periodical Press are conducted; Daily, Weekly,
Monthly, and Quarterly, the various avenues to the public, not only in
this vast city, but in every part of the empire, and of the world, are
here open, and consequently all the vehicles for Announcements,
Advertisements, and Criticisms, are here only accessible. Add to this
that from London every species
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