he Great Pyramid of Cheops as a graphic
illustration to indicate the area covered by the heaters built by the
Boynton Furnace Company.

[Illustration:
DESIGN BY W. B. OLMSTED.]

If any suggestions were to be offered towards the improvement of this
design, they would be mainly in the direction of refinement in drawing.
The lettering is not what it might be, especially at the top in the name
of the company, which is somewhat confused. The monogram, an unimportant
feature from an advertising point of view, is given the most important
position in the design.

[Illustration:
DESIGN BY PIERRE LIESCH.]

The following competitors, in the opinion of the judges, deserve
honorable mention: W. B. Olmsted, 118 Lake Street, Elmira, N.Y.; Pierre
Liesch, 53 State Street, Boston, Mass.; P. G. Gulbranson, 31 West
Street, Boston, Mass.; F. Chouteau Brown, 31 East Newton Street, Boston,
Mass.; William J. Freethy, 85 Water Street, Boston, Mass.

Mr. Olmsted's design, which is illustrated herewith, is, like the design
which he submitted in the last competition, in many respects distinctly
the best of the collection. It is unfortunate in representing a heater
not made by the Boynton Furnace Company, but very suggestive of a
pattern made by one of their competitors in the trade. If it were not
for this unfortunate slip, it would be given first place. The idea is
good and the treatment all that could be desired. It is good advertising
and meets the conditions directly and well.

[Illustration:
DESIGN BY P. G. GULBRANSON.]

The design of Mr. Liesch has the virtue of being unusual, and would
arrest the attention of many who might not be attracted by the preceding
one. The lettering in this case, although done with exceptional taste,
is not sufficiently clear and readable to be entirely satisfactory as
an advertisement.

Mr. Gulbranson's design is of more interest as a drawing than as an
advertisement. To the readers of THE BROCHURE SERIES this characteristic
would doubtless appeal, while it might be of no value in an
advertisement intended for a different clientage.

[Illustration:
DESIGN BY F. CHOUTEAU BROWN.]

Mr. Brown's design has an interest of a different sort. It is crude in
treatment, purposely so no doubt, but the idea is so unusual, with a
quaint touch of humor, that it would be sure to attract attention. If
space would allow, several of the remaining designs could be reproduced
to advantage, and would gi