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He tells himself: "I've written that same story half a dozen times before." Then is the time for him to settle himself to do some serious thinking about his future. Does he have it in him to become an executive? Or does he discover a special taste, worth cultivating, for finance, or sport, or editorial writing? If so, he has something like a future in the newspaper office. But if what he really longs to do is to contribute to the magazines or to write books, he is at the parting of the ways. He should seize now upon every opportunity to discover topics of wide interest, and in his spare time he should attempt to write articles on these topics and ship them off to market. He has laid the first solid foundation of successful freelancing, for if he has been able to survive as long as six months in the competition of the local room he has a nose for what constitutes a "story." The next thing he has to learn is that an article for a magazine differs chiefly from a newspaper story in that the magazine must make a wider appeal--to a national rather than to a local interest. The successful magazine writer is simply a reporter who knows what the general public likes to read, and who has learned when and where and how to market what he produces. Timeliness is as important as ever, so he must look to his tenses. The magazine article will not appear until from ten days to six months or more after it is accepted. Some of our magazines begin making up their Christmas numbers in July, so he must learn to sweat to the tinkle of sleigh bells. I wonder how many hundreds of ambitious newspaper reporters are at this very minute urging themselves to extra effort after hours and on their precious holidays and Sundays to test their luck in the magazine markets? The number must be considerable if my experience as a member of the editorial staff of a big national magazine allows me to make a surmise. I have read through bushels of manuscripts that had the ear marks of the newspaper office all over them. They were typed on the cheap kind of "copy paper" that is used only in "city rooms." The first sheet rarely had a title, for the newspaper reporter's habit is to leave headline writing to a "copy reader." Ink and dust had filled in such letters as "a" and "e" and "o." Most of the manuscripts were done with characteristic newspaper office haste, and gave indication somewhere in the text that the author had not the faintest notion of how
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