said. He had learned that novelty, force and beauty were the
keynotes and he had to work these elements out under the most galling
fire so often that he knew how it ought to be done. He knew also about
commissions, rebates, long-time contracts, and so forth. He had fancied
more than once that he might run a little advertising business of his
own to great profit if he only could find an honest and capable business
manager or partner. Since this person was not forthcoming, he was
content to bide his time.
But the Kalvin Publishing Company of Philadelphia had heard of him. In
his search for a man, Obadiah Kalvin, the founder of the company, had
examined many individuals through agents in Chicago, in St. Louis, in
Baltimore, Boston, and New York, but he had not yet made up his mind. He
was slow in his decisions, and always flattered himself that once he
made a selection he was sure of a good result. He had not heard of
Eugene until toward the end of his search, but one day in the Union Club
in Philadelphia, when he was talking to a big advertising agent with
whom he did considerable business, the latter said:
"I hear you are looking for an advertising manager for your weekly."
"I am," he said.
"I heard of a man the other day who might suit you. He's with the
Summerfield Company in New York. They've been getting up some very
striking ads of late, as you may have noticed."
"I think I have seen some of them," replied Kalvin.
"I'm not sure of the man's name--Witla, or Gitla, or some such thing as
that; but, anyhow, he's over there, and they say he's pretty good. Just
what he is in the house I don't know. You might look him up."
"Thanks; I will," replied Kalvin. He was really quite grateful, for he
was not quite satisfied with any of those he had seen or heard of. He
was an old man, extremely sensitive to ability, wanting to combine force
with refinement if he could; he was a good Christian, and was running
Christian, or rather their happy correlatives, decidedly conservative
publications. When he went back to his office he consulted with his
business partner, a man named Fredericks, who held but a minor share in
the company, and asked him if he couldn't find out something about this
promising individual. Fredericks did so. He called up Cookman, in New
York, who was delighted to injure his old employee, Summerfield, to the
extent of taking away his best man if he could. He told Fredericks that
he thought Eugene wa
|