his
generally recognized business ability, he was made the head of the
Government's ship-building program in the war. Other men were eager to
work with and for Charles M. Schwab. The co-operation of thousands of
friendships, new and old, more than anything else enabled him to succeed
in his big, patriotic job. How much more he has to celebrate in his
wealth of good will than in his great fortune of dollars! Schwab has
been called the most successful salesman in the world, which is another
way of saying that he has no equal in ability to make other people both
trust and like him.

[Sidenote: The Truest Wealth]

You may never accumulate millions of dollars. _That in itself is not
success. Many wealthy men are failures in life. But with the aid of
masterly salesmanship you can so enrich yourself with friendships and
the opportunities they bring that making all the money you want will be
merely incidental to your real success_. Let every accomplishment be a
stimulus to better selling of your service. Celebrate successful sales
of your ideas by undertaking to sell more true ideas about your best
capabilities in a larger field of usefulness.

[Sidenote: The Revolving Door]

The good salesman goes from opportunity to opportunity through a
revolving door. As it closes on one selling chance, it opens on another.
He steps directly from a finished sale into the prospect of getting an
order elsewhere. So he never stops selling.

You have sold yourself some knowledge of salesmanship. Do not rest
contented with what you have already learned. These chapters should but
whet your appetite for more opportunities to master the principles and
methods of selling true ideas of your best capabilities. So as you close
this book, reach out your hand to open another. You cannot over-study
the subject of salesmanship. _Never be satisfied with what you know_.
Continue to search for more golden knowledge, and make it yours by
practicing everything you learn.

[Sidenote: Failure Impossible to The Good Salesman]

It is impossible to fail in life if you become a master salesman of the
best that is in you. You will be sure to succeed. So here is Good Luck
to you! Keep on making it for yourself, and you never will run out.
CERTAIN SUCCESS WILL BE YOURS.

* * * * *

It is you that you offer for sale,
With your traits ranged like goods on a shelf,
And the first thing to do, without fail,
Is t