ly real difference between these widely diverse mental acts, one
apparently so much less complicated and profound than the other, is
that the former involves _no act of memory_, while the latter is based
wholly on sensory experiences _of the past_.

_Abstract reasoning is merely reasoning from premises and to
conclusions which are not present to our senses at the time._

CHAPTER V

EMOTIONAL ENERGY IN BUSINESS

[Sidenote: _Ideas that Stimulate_]

It is a recognized fact of observation that _Every idea has a certain
emotional quality associated with it, a sort of "feeling tone."_

If ideas of health and triumphant achievement are brought into
consciousness, we at the same time experience a state of energy, a
feeling of courage and capability and joy and a stimulation of all the
bodily processes. If, on the other hand, ideas of disease and death
and failure are brought into consciousness, we at the same time
experience feelings of sorrow and mental suffering and a state of
lethargy, a feeling of inertia, impotence and fatigue.

THE LAW

_Exalted ideas have associated with them a vitalizing and energizing
emotional quality. Depressive memories or ideas have associated with
them a depressing and disintegrating emotional quality._

[Sidenote: _Pivotal Law of Business Passion_]

The wise application of this law will lead you to vigorous health
and material prosperity. Its disregard or misuse brings deterioration
and failure.

The distinction between wise use and misuse lies in _whether
disintegrating or creative thoughts, with their correspondingly
energizing or depressing emotions or feelings, are allowed to hold
sway in consciousness._

[Sidenote: _Energizing Emotions_]

When we speak of _energizing_ emotions or feelings we mean love,
courage, brightness, earnestness, cheer, enthusiasm. When we speak of
_depressing_ emotions or feelings we mean doubt, fear, worry, gloom.

No elements are more essential to a successful business or a
successful life than the right kind of emotional elements. Yet they
are rarely credited with the importance to which they are entitled.

To the unthinking the word "emotion" has the same relation to success
that foam has to the water beneath. Yet nothing could be farther from
the truth. Emotion, earnestness, fire, enthusiasm--these are the very
life of effort. They are steam to the engine; they are what the
lighted fuse is to the charge of dynamite. They are the eleme