ern the governors, rule the rulers, and manage the managers of all
nations and industries. Ideas are the motive power which turns the
tireless wheels of toil. Ideas raise the plowboy to president, and
constitute the primal element of the success of men and nations.
Ideas form the fire that lights the torch of progress, leading
on the centuries. Ideas are the keys which open the storehouses
of possibility. Ideas are the passports to the realms of great
achievement. Ideas are the touch-buttons which connect the currents of
energy with the wheels of history. Ideas determine the bounds, break
the limits, move on the goal, and waken latent capacity to successive
sunrises of better days."

Even without our telling you, you know that whenever a man makes up
his mind that he is beaten in some fight his very thinking so helps
on the fatal outcome.

[Sidenote: _The Hard Work Required to Fail_]

The truth is, _It takes just as much brain work to accomplish a
failure as it does to win success_--just as much effort to build up
a depressive mental attitude as an energizing one.

[Sidenote: _Creative Power of Thought_]

Take for granted that you have the courage, the energy, the
self-confidence and the enthusiasm to do what you want to do, and
you will find yourself in possession of these splendid qualities
when the need arises.

Consciously or unconsciously, you have already trained your mind to
discriminate among sense-impressions. It perceives some and ignores
others. For each perception it selects such associates as you have
trained it to select. Have you trained it wisely? Does it associate
the new facts of observation with those memory-pictures that will make
the new ideas useful and productive of fruitful bodily activities?

[Sidenote: _Conscious and Unconscious Training_]

If not, it is time for you to turn over a new leaf and habitually and
persistently direct your attention to those associative elements in
each new-learned fact that will make for health and happiness and
success. Train your mind deliberately, and day by day, to such
constant incorporation of feelings of courage and confidence and
assurance into all your thoughts that the associated impulses to
bodily activity will inevitably influence your whole life.

At the outset of every undertaking you are confronted with two ways of
attacking it. One is with _doubt and uncertainty_; the other is with
_courage and confidence_.

[Sidenote: _Two Ways of Attac