depends on the
appetite and the stage of the meal.

You can not deliver an aggressive message with caressing little strokes.
No! Jab it in with hard, swift solar plexus punches. You cannot strike
fire from flint or from an audience with love taps. Say to a crowded
theatre in a lackadaisical manner: "It seems to me that the house is on
fire," and your announcement may be greeted with a laugh. If you flash
out the words: "The house's on fire!" they will crush one another in
getting to the exits.

The spirit and the language of force are definite with conviction. No
immortal speech in literature contains such expressions as "it seems to
me," "I should judge," "in my opinion," "I suppose," "perhaps it is
true." The speeches that will live have been delivered by men ablaze
with the courage of their convictions, who uttered their words as
eternal truth. Of Jesus it was said that "the common people heard Him
gladly." Why? "He taught them as one having _AUTHORITY_." An audience
will never be moved by what "seems" to you to be truth or what in your
"humble opinion" may be so. If you honestly can, assert convictions as
your conclusions. Be sure you are right before you speak your speech,
then utter your thoughts as though they were a Gibraltar of
unimpeachable _truth_. Deliver them with the iron hand and confidence of
a Cromwell. Assert them with the fire of _authority_. Pronounce them as
an _ultimatum_. If you cannot speak with conviction, be silent.

What force did that young minister have who, fearing to be too dogmatic,
thus exhorted his hearers: "My friends--as I assume that you are--it
appears to be my duty to tell you that if you do not repent, so to
speak, forsake your sins, as it were, and turn to righteousness, if I
may so express it, you will be lost, in a measure"?

Effective speech must reflect the era. This is not a rose water age, and
a tepid, half-hearted speech will not win. This is the century of trip
hammers, of overland expresses that dash under cities and through
mountain tunnels, and you must instill this spirit into your speech if
you would move a popular audience. From a front seat listen to a
first-class company present a modern Broadway drama--not a comedy, but a
gripping, thrilling drama. Do not become absorbed in the story; reserve
all your attention for the technique and the force of the acting. There
is a kick and a crash as well as an infinitely subtle intensity in the
big, climax-speeches that