amateur in the gentle art of self-advertisement: he
would be the first to admit it. But the advertisements have resulted
undoubtedly in a very large number of people taking the first steps
towards food reform, people who are repelled by the out-and-out
"vegetarian" propaganda.

There are those who view with disfavour the introduction of
manufactured or artificial foods into the health movement; they think
it hinders simplicity. There is a truth in this; but, on the other
hand, it must be recognised that the great majority cannot be reached
save by meeting them half-way. This applies to the flavours of foods,
the digestibility of foods and the convenience of foods. Few can go
straight from beef to nuts. After generations of abuse the human
digestive system has to be humoured if the ideal is to be approached.
And in this invaluable work of meeting people half-way and of
humouring their tastes and digestions, the restaurant in Chandos
Street, London, the specially prepared foods made and sold there and
the strongly individual, thoroughly sane and pleasantly
straightforward advocacy of Mr. Eustace Miles have been a very
important factor.

The idea behind "Emprote"--the Eustace Miles Proteid Food--is that,
being a blend, in powder form, of various kinds of proteid (the
proteids of milk, of wheat, and so forth) it supplies the right kind
of substitute for flesh foods not only because it is so easily
assimilated, but because it is in a very convenient and easily kept
form.

We believe such foods have a very definite and necessary part in the
progress of the individual from the customary unhealthy diet to the
better ways of feeding. The following recipes illustrate some of the
methods of using "Emprote." They are taken from the booklet _45 Quick
and Easy Recipes for Healthy, Meatless Meals_, to be obtained for 2+1/2d.
post free from 40 Chandos Street, London, W.C.--

SAVOURY CHEESE SANDWICHES.

_NOTE.--These Savoury Sandwiches can form a complete meal with a
little salad (dressed with oil and lemon juice), or celery or lettuce
or watercress or other salad material._

3 oz. of cheddar cheese; 1 oz. of "Emprote"; the juice of half a
lemon; two tablespoonfuls of fresh tomato pulp or tomato chutney;
a pinch of celery salt.

Prepare some slices of not too new bread and butter. Mill the cheese,
add to it the "Emprote" and the celery salt, then add the tomato pulp
or chutney and the lemon juice. Mix all well to