made
some, and cities have made a host.

=Lesson Fourth

THE SUPREME LAW OF SUCCESS

SELLING POWER=: Study out plans. Approach your customer or the
public, with a definite plan. Here is one of simple power: Attract
the attention, secure the interest, carry the conviction, demand the
decision, then in any line of business you will have your order book
full. Selling power is confidence backed up by the will. Success is
ambition and desire driven by the will. Do you desire success? How
much? When you desire it as a starving man has hunger for food, you
will win. Want to attain your ambition? How much? When your ambition
becomes a thirst, a burning consuming thirst, such as the lost
traveler has in the blistering sands of the desert, then you will
achieve. What you want is not opportunity, the world is flooded with
golden opportunities. What you want is not a fair chance, chances
gleam in your future sky fairer than the endless myriads of stars that
encrust with glittering splendor the evening heavens. What you do
want is concentration, confidence, self-reliance, desire, ambition,
PERSONAL POWER.

=POWER OF ATTRACTION=: Make your purpose brilliant. Keep it
clear. Seek to energize it with positives. Do not lumber up your plan.
Centralize it. Modify it. Create it as a necessity. Form into it the
indispensable. Then embody yourself into it. See that nothing about
you defeats, or neutralizes attraction. Have a burning interest in
your proposition. Look for fulfillment. Anticipate success. Make the
world feel that you know you are right. Stop asking folks if they
think you will succeed. Of course they do not, because they have not.
Hold your mind relaxed in Silence. Make your desire active. Set your
wishes in motion. Confidence attracts confidence. Positives attract
positives. Bring out your latent forces, they only need arousing.
THINK AND ACT.

=YOUR MENTAL ATTITUDE:= Have faith in yourself. Arouse faith in
others. Think in the affirmative. Assert your hope and confidence.
Root out every doubt. Help someone out of their slough of doubt
and despondency. Believe in the world, in life, in growth, in
possibilities. Let your faith be as big and bright as the sun. "Cast
not away your confidence which hath great recompense of reward."
"Dwell in confidence." "Hold fast your confidence and hope unto the
end." Keep your mental attitude independent. Keep it brave. Think of
money as a means, not as an end. Seek wealth for