. Our spirited friends of The Nation and Round Table supply
criticism and that portion of the news which is of special interest to
the intellectual class. The specialty of the daily newspaper is to
give that part of the news of the day which interests the whole
public. A complete newspaper contains more than this; but it ranks in
the world of journalism exactly in the degree to which it does _this_.
The grand object of the true journalist is to be fullest, promptest,
and most correct on the one uppermost topic of the hour. That secured,
he may neglect all else. The paper that does this oftenest is the
paper that will find most purchasers; and no general excellence, no
array of information on minor or special topics, will ever atone for a
deficiency on the subject of most immediate and universal interest.
During the war this fundamental truth of journalism was apparent to
every mind. In time of peace, it is less apparent, but not less a
truth. In the absence of an absorbing topic, general news rises in
importance, until, in the dearth of the dogdays, the great cucumber
gets into type; but the great point of competition is still the
same,--to be fullest, quickest, and most correct upon the subject
_most_ interesting at the moment.
But every periodical, besides its specialty on which it lives, gives
its readers something more. It need not, but it does. The universal
Ledger favors its readers with many very excellent essays, written for
it by distinguished clergymen, editors, and authors, and gives its
readers a great deal of sound advice in other departments of the
paper. It need not do this; these features do not materially affect
the sale of the paper, as its proprietor well knows. The essays of
such men as Mr. Everett and Mr. Bancroft do not increase the sale of
the paper one hundred copies a week. Those essays are read and
admired, and contribute their quota toward the education of the
people, and reflect honor upon the liberal and enterprising man who
publishes them; but scarcely any one buys the paper for their sake.
People almost universally buy a periodical for the special thing which
it has undertaken to furnish; and it is by supplying this special
thing that an editor attains his glorious privilege and opportunity of
addressing a portion of the people on other topics. This opportunity
he may neglect; he may abuse it to the basest purposes, or improve it
to the noblest, but whichever of these things he does, it d
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