ine. Boston was next visited,
and there, at the Art Club Gallery, the previous successes were
repeated. Within two weeks over twenty-eight thousand persons visited
the exhibition.

Other cities now clamored for a sight of the pictures, and it was
finally decided to end the exhibitions by a visit to Chicago. The
success here exceeded that in any of the other cities. The banquet-hall
of the Auditorium Hotel had been engaged; over two thousand persons were
continually in a waiting-line outside, and within a week nearly thirty
thousand persons pushed and jostled themselves into the gallery. Over
eight thousand persons in all had viewed the pictures in the four
cities.

The exhibition was immediately followed by the publication of a
portfolio of the ten pictures that had proved the greatest favorites.
These were printed on plate-paper and the portfolio was offered by Bok
to his readers for one dollar. The first thousand sets were exhausted
within a fortnight. A second thousand were printed, and these were
quickly sold out.

Bok's next enterprise was to get his pictures into the homes of the
country on a larger scale; he determined to work through the churches.
He selected the fifty best pictures, made them into a set and offered
first a hundred sets to selected schools, which were at once taken. Then
he offered two hundred and fifty sets to churches to sell at their
fairs. The managers were to promise to erect a Ladies' Home Journal
booth (which Bok knew, of course, would be most effective advertising),
and the pictures were to sell at twenty-five and fifty cents each, with
some at a dollar each. The set was offered to the churches for five
dollars: the actual cost of reproduction and expressage. On the day
after the publication of the magazine containing the offer, enough
telegraphic orders were received to absorb the entire edition. A second
edition was immediately printed; and finally ten editions, four thousand
sets in all, were absorbed before the demand was filled. By this method,
two hundred thousand pictures had been introduced into American homes,
and over one hundred and fifty thousand dollars in money had been raised
by the churches as their portion.

But all this was simply to lead up to the realization of Bok's cherished
dream: the reproduction, in enormous numbers, of the greatest pictures
in the world in their original colors. The plan, however, was not for
the moment feasible: the cost of the four-color