process was at that time
prohibitive, and Bok had to abandon it. But he never lost sight of it.
He knew the hour would come when he could carry it out, and he bided his
time.
It was not until years later that his opportunity came, when he
immediately made up his mind to seize it. The magazine had installed a
battery of four-color presses; the color-work in the periodical was
attracting universal attention, and after all stages of experimentation
had been passed, Bok decided to make his dream a reality. He sought the
co-operation of the owners of the greatest private art galleries in the
country: J. Pierpont Morgan, Henry C. Frick, Joseph E. Widener, George
W. Elkins, John G. Johnson, Charles P. Taft, Mrs. John L. Gardner,
Charles L. Freer, Mrs. Havemeyer, and the owners of the Benjamin Altman
Collection, and sought permission to reproduce their greatest paintings.
Although each felt doubtful of the ability of any process adequately to
reproduce their masterpieces, the owners heartily co-operated with Bok.
But Bok's co-editors discouraged his plan, since it would involve
endless labor, the exclusive services of a corps of photographers and
engravers, and the employment of the most careful pressmen available in
the United States. The editor realized that the obstacles were numerous
and that the expense would be enormous; but he felt sure that the
American public was ready for his idea. And early in 1912 he announced
his series and began its publication.
The most wonderful Rembrandt, Velasquez, Turner, Hobbema, Van Dyck,
Raphael, Frans Hals, Romney, Gainsborough, Whistler, Corot, Mauve,
Vermeer, Fragonard, Botticelli, and Titian reproductions followed in
such rapid succession as fairly to daze the magazine readers. Four
pictures were given in each number, and the faithfulness of the
reproductions astonished even their owners. The success of the series
was beyond Bok's own best hopes. He was printing and selling one and
three-quarter million copies of each issue of his magazine; and before
he was through he had presented to American homes throughout the breadth
of the country over seventy million reproductions of forty separate
master-pieces of art.
The dream of years had come true.
Bok had begun with the exterior of the small American house and made an
impression upon it; he had brought the love of flowers into the hearts
of thousands of small householders who had never thought they could have
an artistic garden
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