ar at the Zoo, if
you could go to another whose business ability is supplemented by
personal charm? And this again is merely an illustration of bad manners
and good.

=AN ADVANTAGE OF POLISH=

One advantage of polish is that one's opponent can never tell what is
going on under the glazed surface of highly finished manners, whereas an
unfinished surface is all too easily penetrated. And since business
encounters are often played like poker hands, it is surely a bad plan to
be playing with a mind-reader who can plainly divine his opponent's cards,
while his own are unrevealed.

Manners that can by any possibility be construed as mincing, foppish or
effeminate are _not_ recommended; but a gentleman who says "Good morning"
to his employees and who invariably treats all women as "ladies," does not
half so much flatter their vanity as win their respect for himself as a
gentleman. Again, good manners are, after all, nothing but courteous
consideration of other people's interests and feelings. That being true,
does it not follow that all customers, superior officers and employees
prefer an executive whose good manners imply consideration of his
customer's, his company's and his employee's interest as well as merely
his own?

=PERFECT POLISH THAT IS UNSUSPECTED=

The president of a great industry, whose mastery of etiquette is one of
his chief assets, so submerges this asset in other and more apparent
qualifications, that every plain man he comes in contact with takes it for
granted that he is an equally "plain" man himself. He _is_ plain in so far
as he is straightforward in attitude and simple in manner. No red tape is
required apparently to penetrate into this president's private office,
whereas many "small" men are guarded with pretentiousness that is often an
effort to give an impression of "importance."

In this big man's employ there is an especial assistant chosen purposely
because of his tact and good manners. If an unknown person asks to see
Mr. President, this deputy is sent out (as from most offices) to find out
what the visitor's business is; but instead of being told bluntly the boss
doesn't know him and can't see him, the visitor is made to feel how much
the president will regret not seeing him. Perhaps he is told, "Mr.
President is in conference just now. I know he would not like you to be
kept waiting; can I be of any service to you? I am his junior assistant."
If the visitor's business is really with