ade
money! Fifteen dollars!"
"Good Lord, Johnny, we're getting rich."
"But that's nothing," John continued. "The fact of the matter is, Mr. Gale,
I have been working lately on a new line I thought of. And now it's got
agoing so fast it's getting clean away from me!" Again he stopped, and
swallowed hard.
"Out with it, then," said Roger.
"I got it from the war," said John. "The papers are still half full of war
news, and that's what's keeping our business down--because we ain't
adopting ourselves to the new war conditions. So I figured it like this.
Say there are a million people over here in America who've got either
friends or relations in the armies over there. Say that all of 'em want to
get news--not just this stuff about battles, but real live news of what's
happened to Bill. Has Bill still got his legs and arms? Can he hold down a
job when he gets home? News which counts for something! See? A big new
market! Business for us! So I tried to see what I could do!" John
excitedly shifted his crutches. Roger was watching intently.
"Go on, Johnny."
"Sure, I'll go on! One night I went to a library where they have English
papers. I went over their files for about a month. I took one Canadian
regiment--see?--and traced it through, and I got quite a story. Then I used
some of the money I've saved and bought a whole bunch of papers. I piled
'em up in the room where I sleep and went through 'em nights. I hired two
kids to help me. Well, Mr. Gale, the thing worked fine! In less than a week
I had any amount of little bunches of clippings. See how I mean? Each bunch
was the story of one regiment for a month. So I knew we could deliver the
goods!
"Well, this was about ten days ago. And then I went after the market. I
went to a man I met last year in an advertising office, and for fifty
dollars we put an 'ad' in the Sunday Times. After that there was nothing to
do but wait. The next day--nothing doing! I was here at seven-thirty and I
went through every mail. Not a single answer to my 'ad'--and I thought I
was busted! But Tuesday morning there were three, with five dollar checks
inside of 'em! In the afternoon there were two more and the next day
eleven! By the end of last week we'd had forty-six! Friday I put in another
'ad' and there've been over seventy more since then! That makes a hundred
and twenty in all--six hundred dollars! And I'm swamped! I ain't done
nothing yet--I've just kept 'em all for you to see!"
|