ree
years later printed the third Philadelphia magazine.

The first William Bradford arrived in Philadelphia in 1685, and brought
with him the second printing press that was set up in British North
America. Upon it, in the following year, he printed the first Middle
Colony publication, the "Kalendarium Pennsilvaniense." His son, Andrew
Sowle, named after a London printer of Friends' books, to whom the
father had been apprenticed, continued the business, and from 1712 to
1723 was the only printer in Pennsylvania. From his press, at the sign
of the Bible, issued the first American magazine. Andrew's nephew,
William Bradford, grandson of the first William, transferred the
business to the London Coffee-house, and in October, 1757, published the
first number of "_The American Magazine and Monthly Chronicle for the
British Colonies_. By a Society of Gentlemen. Printed and sold by
William Bradford." The policy of the new magazine was to support the
cause of the crown against France, and the Penns against Franklin and
the Friends.

The French and Indian war brought the magazine into existence. "That
war," says the editor in his preface, "has rendered this country at
length the object of a very general attention, and it seems now become
as much the mode among those who would be useful or conspicuous in the
state, to seek an acquaintance with the affairs of these colonies, their
constitutions, interests and commerce, as it had been before, to look
upon such matters as things of inferior or secondary consideration." The
editor further relates the origin of the enterprise: "It was proposed by
some booksellers and others in London, soon after the commencement of
the present war, to some persons in this city who were thought to have
abilities and leisure for the work, to undertake a monthly magazine for
the colonies, offering at the same time to procure considerable
encouragement for it in all parts of _Great Britain_ and _Ireland_.

"The persons to whom the proposal was made, approved of the design, but
gave for answer, that if it was to be a work of general use for all the
_British_ colonies, and not confined to the affairs of a few particular
ones, it could not be carried on without establishing an extensive
correspondence with men of leisure and learning in all parts of
_America_, which would require some time and a considerable expense.
This, however, has at length been happily effected, and proper persons
are now engaged in